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What’s Next for Advertising?

The advertising industry is changing rapidly. Publicis Groupe, Google, Microsoft, WPP Group, and AOL have all bought advertising companies, namely, …Continue reading →

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In the Political Arena, Data Rules, but Data Means Little Without Appropriate...

By leveraging the massive amounts of data available about voters, political campaigns have gotten remarkably good at targeting. They can …Continue reading →

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With AI, Starbucks Is Making More Human Connections with Its Most Important...

Deep Brew is not the latest coffee blend from Starbucks, though you might be forgiven for thinking so. Instead, it …Continue reading →

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